09/03/19
I hesitate to expand on this too much at this stage of the game simply because I'm guessing you don't yet have a facility to market. I'm a big believer in taking things one step at a time and “crossing bridges as we come to them”. That said, I did want to at least provide you with an overview of the various marketing tools at our disposal.
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09/03/19
I've never utilized a full time manager and quite frankly, I think most properties that do are wasting money. One of the key components of maximizing the profits (and value) of a self storage facility is controlling expenses. You want to spend enough on management to properly serve your customers but not so much that you have to raise rental rates or eat into your profits.
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09/03/19
I'm really big on getting things done. And getting them done in the most efficient way possible. When it comes to buying storage all over the country, this has been very beneficial to me. I do not like to spend too much time traveling for business but as you might imagine, buying property all over the country does requires some travel.
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09/03/19
The ownership transition actually begins long before closing. In a perfect world, you will be able to gain “access” or even better, “control” of the facility (primarily the management software and phone line) 7-10 days before closing.
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09/03/19
Depending on your state (and your preference/need for re-assurance) you will either use an attorney and/or a title company to facilitate the closing of your first storage property. These folks are the ones who will make sure you are getting what you pay for and nothing more, like pesky liens or other unwanted liabilities.
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09/03/19
Last time we explored how to analyze a self storage facility and figure out if its a deal. Now that you know how to value self storage properties, you should feel comfortable making an offer once you find a deal.
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09/03/19
If you've been following along the past couple weeks, you know that we've covered how to find Self Storage deals. When you find a deal that has merit, you are going to want to dig deeper. With a little practice you will be able to complete your preliminary analysis in 30-60 minutes
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09/03/19
Often times, new investors ask me “How will I even buy a deal once I find one, I don't have the money?” And while that is a valid question, I believe that it is putting the cart before the horse.
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08/28/19
Tenant Protection Plans and Insurance are popular topics in the self-storage industry. Although both provide similar functions, they have distinct and vital differences. Keep reading to learn why you should be offering Tenant Protection at your self-storage facility!
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08/20/19
Self storage investing is based on the same fundamentals as other REI niches. Quite simply, all we are trying to do is rent out space at a rate that exceeds (by a sufficient margin) the costs to own and operate the property.
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08/20/19
Last time we discussed the ins and outs of farming the listings for your first storage deal. While there are deals to be had hidden among the numerous NON-deals that populated the listings, it may be necessary to dig deeper than that.
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08/20/19
Finding deals is probably the single most important step in the whole self storage investing process. And that makes a good bit of sense considering that nothing that you want to achieve as an investor can happen unless you start investing...
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08/20/19
Generally Speaking there are 3 primary strategies for self storage investing. You can build storage on vacant land, convert an existing warehouse/building to self storage or buy an existing facility (either a well run, turn-key property or a struggling value-add property).
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07/29/19
Easy Storage Solutions recently released two-way texting! This means you can send and receive text messages to your customers right from the software.
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07/08/19
The self-storage industry is one that has been constantly growing in recent years. In addition to new construction, the industry has been experiencing an increase in conversions and purchases. The expected growth for...
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06/03/19
Customer service and customer experience are not the same thing. These terms are often used interchangeably, but this is a mistake. You can have good customer service, but a poor customer experience. This is because the customer experience is all about perception.
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05/06/19
Your employees are the single greatest investment you can make in your business. No other lock, system, gate or doodad will make up for the actions of an engaged employee.
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03/28/19
Knowing the value of a customer at your facility is another tool in your belt to help your business run better. So, what is a customer worth at your facility today?
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02/25/19
The self storage industry has been one of the hottest industries in commercial real estate recently. In fact, self storage has had the most growth in commercial real estate in the last 40 years compared to any other industry
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01/28/19
To know why online rentals are important it is necessary to understand exactly what online rentals are and what they entail. An online rental is characterized by completing a rental process from start to finish via an online website.
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12/27/18
Rick Beal is Easy Storage Solutions’ newest team member and the Vice President of Management and Consulting. While he is new to ESS he is not new to the self-storage industry. In fact, for the past ten years he has been an owner, operator, consultant and speaker.
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12/05/18
Marketing is an essential function of every business- even local ones. You may have the nicest self-storage facility or the best customer service in your area, but without marketing, few people will know about it.
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10/16/18
In today’s world everyone- or nearly everyone- uses a mobile device. But, did you know that, according to Forbes magazine, 57% of all internet traffic come from mobile sites?
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10/09/18
Self-Storage owners around the country have begun partnering with organizations in their locality. These partnerships are valuable resources for your business and community.
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09/13/18
Despite common belief, the overall customer experience is not the same thing as customer service. The customer experience is defined by Forbes as “interactions between customers and organizations through their entire business relationship”.
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09/13/18
In the self-storage industry you may have come across some choice characters that- in hindsight- you wish you had never rented a unit to. Oftentimes there are signs that will warn you about a problem tenant before you rent to them.
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08/29/18
Employees can be the foundation of a successful business; especially when there is only one. However, sometimes- unintentionally- to much pressure is put on that one employee. This pressure can cause stress which in turn can temporarily increase output.
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08/24/18
Real estate investing has been around for many years, but investing in the self-storage industry is one of the newest and most effective forms of investing (within the last 40 years)- if it is done properly.
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08/14/18
As business owners we strive to provide a customer experience that will be memorable- in a good way-, but sometimes we come across people that we just can’t please. Unfortunately, that means that sometimes no matter how hard we try, we still receive negative reviews.
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08/08/18
Occupancy is a hot topic in the self storage industry because of the implications associated with a high unit rate. However, when discussing occupancy rates in the self storage industry many people think that the higher your rate the better, but that isn’t always the case.
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07/31/18
Creating a lease agreement can be a daunting task. Because of this, you may wonder if taking the time to create one is worth the effort. The short answer is absolutely!
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07/26/18
Natural disasters such as floods, hurricanes, tornadoes, and fires are tragic events that we don’t have any control over. However, as owners in the self-storage industry we can take measures to be prepared for and recover from these events.
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07/19/18
We can all agree that pricing has changed for many common products over the years. Without inflation on these products our economy could experience deflation- reduction of general prices in an economy.
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07/11/18
Opening a new self- storage facility is extremely stressful, but equally exciting! During all of the commotion it is easy to forget the small yet important items you need.
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06/27/18
In the sixth video of our series, Jimmy Sorensen (Co-Owner of Easy Storage Solutions), discusses lease agreements and late/lockout/lien/auction procedures and the laws associated with each of them.
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06/20/18
In the fifth video of our series, Ty Meinhardt of the Easy Storage Solutions accounting team discusses the importance of accounting for your business.
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06/19/18
Each of us want to give people the benefit of the doubt, and have compassion for those in a rough spot. However, as business owners we have to make tough decisions. One of the toughest choices is whether or not to report bad debt to creditors.
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06/14/18
In this episode of our video series, Ryan Browning of the Easy Storage Solutions Access Control department discusses the things to look for in gate software and hardware. His tips will help you make the best decision for your facility.
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06/14/18
Spring and Summer are the times of year that everyone looks forward too! There is beautiful sunshine, beach days, hiking, and swimming, but for the storage industry these seasons look a little different.
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06/06/18
In every customer service based profession there are always days when you encounter upset customers. This is even more true in the self storage industry.
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05/29/18
Have you ever had a tenant show up at an auction FOR THEIR OWN UNIT?! If so, it probably threw you off guard since it isn’t a common occurrence. Unfortunately, some people think that they are being sneaky by showing up to the auction themselves or sending a friend or family member to do their dirty work”
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05/25/18
Death is an unfortunate event in life, that we regrettably deal with in the self-storage industry. It is a stressful experience for all parties involved that usually leaves the managers and/or owners thinking “What do I do next?”
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05/15/18
In the third video of our series, Christian Thurgood of the Easy Storage Solutions call management center, discusses the elements of call management services that will help you get more rentals.
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05/15/18
In the second video of our series, Ken Turley of the Easy Storage Solutions marketing department discusses the core principles of marketing that will help you increase your occupancy.
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05/08/18
Everyone likes to save money. That means you should offer discounts and promotions to get people to your facility, right? Not necessarily. The answer to this question is a grey area, because each facility is different.
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05/01/18
Do you have tenants that are constantly late no matter how many times you remind them to pay on time? If so, you are probably looking for some solutions.
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04/23/18
Tailgating (also known as piggybacking) is a problem that is becoming increasingly more common in the self-storage industry!
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04/20/18
Easy Storage Solutions attended the Inside Self Storage World Expo this year with 200 other exhibitors and 3,600 industry professionals.
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04/16/18
Technology is changing the way we do business across the board, but how exactly is technology changing the way we do business in the self storage industry?
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03/02/18
"It has never been a matter of whether or not you could do it yourself. We just figure it isn't a bad thing to offer help."
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02/27/18
No matter what size of storage facility you operate, it is crucial to have a management software in place to run the day-to-day workload of your business. In the first video of our series, Ken Hendrickson points out key features to look for when deciding on what management software to use and how it will affect your daily operations.
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01/30/18
Easy Storage Solutions wants to help those people who are starting into the self storage industry, but aren't exactly sure where to start and what needs to be done in order to be effective, competitive, and profitable. In this video we will introduce you to our six-part video series and touch on the key points you will learn throughout each video segment.
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09/15/17
At Easy Storage Solutions, we are very proud of our services. However, what has become even more special is to see how our services have impacted our both our customers and the storage industry. Our company goal is to provide software and services that help make managing a storage facility as simple and successful as possible. It is truly a highlight to see this manifest itself for those who we do business with.
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08/18/17
Learn more about specific things you can do to enhance your customer service for your self storage facility. Easy Storage Solutions is here to help give you some useful tips to help you show your tenants better customer service, which enhances your business success.
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08/11/17
To run a business correctly you will want to make sure your bookkeeping is kept up to date and you are filing taxes regularly. You can definitely do this type of work yourself and that might be a great option if you have the time and expertise, but you will want to make sure you are doing it correctly no matter what. One thing we have seen...
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06/12/17
Everyone has wondered how much worth really is in search engine optimization and what effects it has on their actual business. SEO or search engine optimization can be very successful and can lead to a specific impact on the sales of your business. Check out this article and see some exact numbers from our own self storage clients who utilize SEO services in their marketing plan...
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04/14/17
Every self storage facility wants more renters, but very few know how to get them. They may even know it needs to happen online, but they don't know how to execute that or even where to start. Below is a video that will answer a key question in the self storage industry that we hear all the time...
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03/23/2017
One major area that goes unnoticed for many self storage facilities is how many phone calls they are actually missing. Most managers or owners feel like they have a good handle on their phone calls and that it is hurting them very much. However studies show that 1 out of every 3 phone calls placed to a storage facility...
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03/06/2017
Learn more about how you can market your self storage facility to millennials. Millennials are the next big target demographic you should be focusing on. Learn more about why this is the case.
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02/03/2017
Learn about an Easy Storage Solutions client who utilizes several of our services . See how they run their storage facility and how they are successful managing multiple facilities across 5 different cities.
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01/06/2017
Learn more about why using a professional bookkeeping and accounting service can be beneficial for your self storage facility. Easy Storage wants to help their clients save money, time, and stress. Check out the recent blog posts for helpful information in the self storage industry.
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12/22/2016
Learn more about how a remote management service and call answering service can help make your storage business more successful and save you time and money.
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12/21/2016
Easy Storage Solutions had an opportunity to write an article for Inside Self Storage about how video marketing can help make you self storage business much more successful. Video marketing is a new and powerful marketing source in today's online world and it can have an impact on many areas of you business.
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12/01/2016
When winter months hit there can be plenty of new challenges that can come about. Learn more about how to counter these issues and to make sure your storage facility stays effective during the winter months.
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11/15/2016
Learn about the benefits of auto pay and how it can help your self storage facility increase profits and decrease headaches. Easy Storage Solutions always suggests getting self storage tenants on auto pay to make things run smoother and easier.
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10/14/2016
Everyone knows how important marketing is for their storage facility. The only problem is, nobody knows exactly how to do it and what areas to focus on. This article can help you figure out exactly what areas to focus on with your online marketing and help you get more online rentals for your storage facility.
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09/12/2016
Easy Storage Solutions was featured as the "Vendor Spotlight" on The 3 Mile Domination Show, with Jim Ross. The video discusses what makes our self storage software unique and also gives a little history on how we got started.
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08/18/2016
An updated self storage software can be the difference in running a successful storage facility. Learn more about why software updates keep you moving forward and your facility running smoothly.
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08/08/2016
When looking for software to manage your self-storage facility, you want to ensure the program fits your needs and enables you to accomplish future goals. There’s a plethora of options on the market today, which can make it difficult to determine which is right for your business. In this article, we’ll discuss the available platforms (standalone, Web-enabled and Web-based) and their differences. Then we’ll specifically examine the benefits of Web-based programs.
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06/21/2016
Learn more about how you can incorporate video marketing into your current marketing strategy. Everyone is always looking for that next tip or trick that will help their business get an edge over their competition. And much of the time that edge comes in the form of advertising or marketing. Video Marketing is the new edge to help boost your SEO and online traffic.
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06/02/2016
Learn about how social media marketing can help you build a better online presence for your storage facility. Social media can be a valuable way to connect with your customers and other people in the local area.
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05/09/2016
Learn tips and tricks from Kobe Bryant. This post shows you some habits that can help make you more successful. Learn tips and tricks to help make your self storage facility more revenue with Adwords and other PPC Campaigns.
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04/14/2016
With all the false information out there about SEO and Marketing for your storage facility, this article should help you simplify your SEO and Marketing endeavors. Learn more about the do's and dont's of SEO and how to have an effective SEO & Online Marketing plan that will help boost your self storage facility's occupancy.
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04/06/2016
Easy Storage Solutions wants to help our self storage clients be more successful, so we created an additional service for our self storage clients: Call Advantage. Call Advantage is a professional answering service that is connected with your self storage management software so they can rent units, address payment issues, and answer questions specific to your local self storage facility. And the best part is you stop losing potential business and have more free time to yourself.
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03/23/2016
Ok, so we have all heard the term "Web Based" or "Cloud Based" but do we all know what it truly means? With all the different types of self storage software out there which one best fits my storage facility and the society we live in today. Learn more about how truly web based self storage software can make your business more effective.
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02/22/2016
Learn about the 10 common mistakes people make when buying self storage software and how to avoid them. Self storage software makes running your facility easy, find out how to pick the right self storage management software for your business.
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01/28/2016
Boat and RV storage has become a very lucrative business venture for many self storage facility owners. When done right, it can add a large amount of income for you while still keeping your maintenance and cost relatively low. Learn how to effectively market and rent your RV and boat storage correctly.
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01/04/2016
Storage Units Near Me is a self storage marketing tool that uses a nationwide search engine to generate leads for your storage facility. Only pay for results!
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12/14/2015
Learn more about the self storage industry and learn more about how easy storage solutions can help make your self storage facility more successful.
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12/03/2015
It's a new age of self storage facilities and times have changed. Learn how make your facility successful in the new age of the self storage industry.
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11/17/2015
Learn how to get your website ranked on search engines. Easy Storage Solutions created Velocity Marketing to help our self storage software clients succeed.
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10/19/2015
Learn more about self storage management software & how it can help you effectively run your storage facility . Easy Storage Solutions - Bigger Pockets Podcast
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10/12/2015
Easy Storage Solutions's SEO & marketing services: Velocity Marketing helps increase your occupancy by increasing your website's traffic & visibility.
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10/1/2015
Easy Storage Solutions introduces a new service: Call Advantage, a professional call center built for storage facilities. Check out our Self Storage Software
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9/22/2015
Upgrade your site to a mobile friendly design to increase website traffic, achieve a higher Google ranking, and to fully utilize your self storage software.
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09/11/2015
Storage Facility Marketing provided by Easy Storage Solutions. SEO and Online Marketing to help your website get ranked on Google. We do all the work for you!
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09/01/2015
The Best Self Storage Software Built Exclusively For Small Storage Facilities. Easy Storage Solutions Provides Easy To Use Self Storage Management Software.
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08/28/2015
You’ve purchased self storage software, you have a solid business plan, everything seems great. But have you put a lot of thought into your website recently? If you haven’t, maybe it’s time to think about it because having a good website is extremely important for businesses these days. Here are just a few reasons why we think putting some work into your website is a must.
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08/24/2015
Easy Storage Solutions is now offering new groups of services including: Online Marketing, A Call Center, and An Online Aggregator Site. All Under One Roof
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08/21/2015
Do you own a self storage business but are currently unhappy with the size of your customer base? If you already use Self Storage Management Software from Easy Storage solutions, you’re already on the right track but what else can you do to really grow your self storage business? We’ll provide some insight on what you can do to expand your business.
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08/18/2015
Small Business Marketing Tips - Easy Storage Solutions
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08/14/2015
Good customer service is pretty much expected these days but what can really make your business stand out is superb customer service.
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08/07/2015
If you are interested in starting a small to medium sized self storage unit facility, mini storage software is going to be absolutely essential to running your business.
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07/28/2015
You may know that picking storage software is one of the first steps in running a self-storage facility, but are you aware of what this software can actually do for you and your business?
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07/21/2015
When running a mini to medium size self storage business, negative reviews are inevitable. Even if you’re doing everything right and using software for smooth management of your self-storage business, there will always be situations where a customer can still leave their experience unhappy for one reason or another. The good part?
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07/16/2015
Because we help make things run smoothly, you’ll have more time to dedicate to marketing your storage business. One of the best ways you can market to current and potential customers is by way of email marketing. We’ll tell you how you can get the most out of this popular marketing platform.
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07/13/2015
At Easy Storage Solutions we provide storage unit software to help you manage your self storage business as efficiently as possible.
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06/25/2015
There are lots of guides out there on how to start a self-storage business, this is an attempt to synthesize the best of them into some general tips and ideas.
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06/23/2015
I’m guessing that you’re a small business owner, hopefully, the owner of a self-storage business...
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06/12/2015
Sure, using our storage unit software is a great way to make sure you are running your self storage business smoothly but what are you doing when it comes to bringing in more customers?
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06/10/2015
Easy Storage Solutions designs software to help make managing your Self Storage Unit facility as easy as possible.
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05/28/2015
Whether you’re a renter or a business owner, a student, or maybe just move around a lot, you’re probably going to need access to some kind of personal storage.
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05/20/2015
Marketing your business effectively is difficult, bad marketing is one of the top killers of small business startups today.
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05/13/2015
Some methods are tried, true, and fit that old adage “if it ain’t broke, don’t fix it,” others have become obsolete for a reason.
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05/5/2015
Along with the growing popularity of people storing their things in storage units, the competition that facility managers face is also on the rise.
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04/28/2015
The purpose of our Self Storage Software is to make your life, as the manager of a storage facility, easier.
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04/17/2015
There aren’t too many things that are more frustrating to a storage facility manager than dealing with tenants that don’t pay their rent.
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04/13/2015
Is your storage facility prepared for the “mobilegeddon?”
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04/01/2015
Acquiring more customers should always be one the highest priorities when managing a storage facility.
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03/19/2015
Everybody uses the Internet and most people use it daily for things like: Social media, looking things up, checking in on weather, sports or the news, blogging, and emailing.
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03/17/2015
Using storage facility management software is one way to keep things running smoothly but what are you currently doing to acquire (and keep) customers online?
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02/28/2015
Did you know that these days more than 70 percent of U.S. adults use some sort of social media?
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02/25/2015
If you want to arrange a site map of your units to resemble the layout of your facility, follow these steps
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02/24/2015
Follow these steps to rent out a unit to a customer:
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01/23/2015
AdWords has been around since 2000 and it’s one of the most successful marketing tools for small businesses.
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01/22/2015
After you have entered the unit types and individual units, it is time to add in your customer information into your Self Storage Management Software.
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01/20/2015
So you’ve purchased your new Storage Facility Management Software, but now what?
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01/15/2015
Easy Storage Solutions provides these reasons why our Storage Management Software, accompanied with auto-pay, will make your life, and the life of your tenants much easier.
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01/08/2015
When you own a storage facility, it can be an overwhelming task to keep on top of everything that needs to get done.
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12/19/2014
It can be a little overwhelming when you are researching Self Storage Management Software.We pride ourselves in being different, better, and #1.
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12/16/2014
Choosing a Self-Storage Management Software is a big decision for any Storage Facility owner.
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12/05/2014
More and more people are using the Internet to find local businesses like your storage facility.
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11/24/2014
Learn more about Easy Storage Solutions and what it has to offer for your self storage facility.
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11/14/2014
Sometimes it can feel like you have exhausted all your resources when it comes to new ways of increasing customer conversions.
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11/5/2014
In the Self-Storage business, a website is essential to generating leads. Internet goers these days want instant access to information.
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10/30/2014
Your storage facility is awesome, filled with high quality units and affordable prices. But if potential clients don’t know about your facility, it doesn’t matter how great your storage units are.
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07/13/2014
Self-Storage Marketing in a Fierce Economy: Taking Campaigns to a Whole New Level
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07/13/2014
When it comes to finding Mini Storage Software there are many options to choose from.
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07/09/2014
Should You Be Worried About Paying A Monthly Fee For Web-Based Software?
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07/09/2014
So…anyone that knows anything about the credit card processing knows that the banks are sitting back and making a ton of money without even lifting a finger!
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07/09/2014
Easy Storage Partners With 2nd Largest Digital Payments Processor Rentpayment Inc.
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05/14/2014
The storage industry has been begging for years to have a software program that comes with a website, and now they do.
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